Lipitor Commercial - Dr. Robert Jarvik
Courtesy of www.medstores.net Lipitor (Atorvastatin) belongs to the group of medicines called 3-hydroxy-3-methylglutaryl coenzyme A (HMG-CoA) reductase inhibitors. It works by blocking an enzyme that is needed by the body to make cholesterol, thereby reducing the amount of cholesterol in the blood.
Doctor Who?? | CosmEPIC
November 21 2010, 11:57 pm
http://www.cosmepic.com/Case in point: just a few months ago Pfizer featured Robert Jarvik, the inventor of the Jarvik artificial heart, on their ads for Lipitor. You surely saw their commercial— Pfizer spent more than $200 million promoting their ... Related Videos. Related Articles. Latest Skin Care Articles More from ZO Skin Health. Which to Doctor See About Aging Skin Concerns. Dr. Howard Steinman tells women what the best doctor to see is if they are concerned about their aging skin. ...
Pfizer Brings Back Lipitor Ads — Without Robert Jarvik - Health ...
November 21 2010, 11:57 pm
http://blogs.wsj.com/Earlier this year, Congress and the media started questioning the Lipitor ads that starred Robert Jarvik, who has an MD and invented an artificial heart but never practiced medicine. ... Even if a person sees a Lipitor commercial gets concerned and goes in for a checkup only to find they are healthy I would argue that this is still a good result. No patient can get a med without going through a physician and getting a proper diagnosis. Also, advertising does not always ...
Pfizer Drops Celebrity Pitch in New Lipitor Spots — Commercial Alert
November 21 2010, 11:57 pm
http://www.commercialalert.org/The new campaign comes amid pressure on Pfizer's marquee drug from generic competition, and it follows criticism that prior Lipitor commercials featuring Dr. Jarvik were misleading. The New York-based company pulled the Jarvik ads in ...
Committee Investigates Ad Tactics for Lipitor — Commercial Alert
November 21 2010, 11:57 pm
http://www.commercialalert.org/The New York Times. A Congressional committee investigating the Lipitor advertising campaign featuring Dr. Robert Jarvik wants information about payments to people who might have served as stunt doubles for the doctor in televised ads. ...
Pharma Marketing Blog: Jarvik Falters in His Own Defense
November 21 2010, 11:57 pm
http://pharmamkting.blogspot.com/While all of us bloggers were either blasting or defending Dr. Robert Jarvik for promoting Lipitor as an unlicensed "doctor," he appeared on the "Good Morning America" show to answer critics who say he should not be pitching a drug as a ... Or it could be a branded ad similar to the Celebrex ad that compares the Lipitor to a generic statin. I wonder if he'll ever be called to testify before Congress? If so, he'll need better coaching! See the video of the interview here: ...
Spokesperson fiasco #9: Robert Jarvik isnt really a doctor but ...
November 21 2010, 11:57 pm
http://www.bloggingstocks.com/Those Lipitor commercials -- in case you have forgotten -- featured medical scientist Dr. Robert Jarvik Jarvick speaking about the heart disease that killed his father and urging the public to ask their doctor about the pill. Jarvick, Jarvik, the "inventor" of ... Jarvick Jarvik is a medical doctor who is not licensed to practice medicine and who may have exaggerated his role in developing the artificial heart. Plus, he does not even row. Talk about truth in advertising. ...
Pfizer to withdraw misleading Lipitor ads - Thats Fit
November 21 2010, 11:57 pm
http://www.thatsfit.com/Pharmaceutical giant Pfizer Inc. said Monday that it is going to stop airing commercials for its cholesterol drug, Lipitor, featuring Dr. Robert Jarvik. This ad has come under fire lately, chiefly because some feel it misrepresents ...
Jeff Stier: Sick Kids Misused in Smoke Ads
November 21 2010, 11:57 pm
http://www.huffingtonpost.com/It's a good thing for the Health Department, then, that they aren't selling a product because their ad certainly leaves viewers thinking the kids in the video got sick from second-hand smoke. ... Jarvik's defense of the switcheroo: he asserts that he was fit enough to row (thanks to Lipitor, presumably) but writes that "at the last minute," the insurance carrier for the commercial said the forty- degree water was "so cold that if I had an accident, I could drown within ...
