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www.encognitive.com Over the last five years, the federal Food and Drug Administration (FDA) sent prescription drug companies 170 enforcement letters criticizing "false" or "misleading" advertising that omitted or minimized risks, promoted unproven uses, and made other deceptive claims to both doctors and consumers. Those letters addressed the marketing of 150 different drugs, including Vioxx, Paxil, Oxycontin and Accutane, according to a new report released today by the NJPIRG Law and Policy Center. The report found Deceptive drug marketing is pervasive, dangerous, and primarily aimed at doctors. • From 2001-2005, 85 companies received 170 notices from the FDA calling the marketing for 150 different drugs false and/or misleading. • 62% of the false or misleading messages targeted doctors. 37% of those messages misrepresented drugs' risks; 22% promoted unproven uses; and 38% made unsupported or misleading claims. These dangerous messages were conveyed in a physician-inundating 38 different types of advertising. "Doctors are getting swamped with marketing messages about drugs," said Caplovitz. "They can't escape the pitches. And now we know that a lot of those messages are dangerously misleading." The problem of deceptive drug marketing extends to direct to consumer ads as well. Seventeen different types of adds gave consumers deceptive messages about risks, uses and other claims. www.njpirg.org
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